• • Experienced more family breakdown, divorce and absent fathers than previous generations.
  • Cultural and spiritual development has been dominated by TV and internet. Therefore they rarely hear expressions of ideas in depth – listen to the quick and simple.
  • Have a deep need for relationships, but find it through digital communications which reinforces the need for immediate communication, consumption, entertainment and access to knowledge.
  • Have educational pressures to succeed thus looking for a safe place they can bring questions, doubts and fears.
  • See religion as relatively powerless in making a difference in their life. Therefore they need to see faith relate to or make a difference in their current lived experiences, relationships and consumer choices.

  Andrew Simpkins, themissionnetwork.com